What Is Adobe Firefly? Here’s How to Use This Powerful Generative AI Tool

Zahra Aisyah

November 9, 2025

Adobe Firefly feels like the best-kept secret in software right now. Adobe is aggressively talking up the app and its capabilities at events like Adobe MAX, but even with so much limelight, it doesn’t get nearly the attention that competitors do. The Firefly app is a creative AI playground that lets you use generative models to create images, videos, and more, but it can do more, from batch editing photos to turning a single frame into a full video.

Firefly isn't just a text-prompt AI generation tool. It's powerful, combining dozens of models, including those from Adobe, Google, OpenAI, ElevenLabs, and Topaz, to create a one-stop shop for AI creation. Here's everything you need to know about using the app.

What Is Adobe Firefly (and What Can You Do With It)?

Adobe Firefly is a suite of generative AI tools built around creative workflows, be it vector graphics, photo and video editing, or even creative ideation. There are several Firefly features built into Adobe’s Creative Cloud apps, from Photoshop to InDesign, but I’m focusing on the web-based Firefly application here. It combines all of Adobe’s generative AI features in one spot, and it’s integrated with other web-based tools, including Photoshop Web and Adobe Express.

What Is Adobe Firefly Heres How to Use This Powerful Generative AI Tool
Adobe Firefly via Jacob Roach

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